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Markus Groyss began his journey into video production at around 15 years old with his father's old camcorder. Fascinated by the process, he experimented extensively with filming and post-production. He joined the skateboard community on YouTube, creating and digitizing his own videos, which deepened his passion for editing and sparked an interest in 3D animation.

In school, he connected with two well-networked students who had contacts with various rappers. Using these connections, he produced music videos, investing all earnings into better equipment. This dedication led to filming his first video for „Money Boy“ at 18.

After high school, he interned at a film production company, gaining valuable industry contacts. He then launched a freelance career, specializing in nightlife and party videography, as well as motorsport film digitization. Despite three unsuccessful applications to the Film Academy, Markus found success in the commercial market, working with startups and producing social media ads for clients like Red Bull, KAFFEETSCHI, Stiegl, Magenta and Nespresso.

Groyss founded genesisfilms, a full-service production company offering everything from conception to distribution. The company's ethos, "young, wild, vienna," reflects its dynamic yet professional approach.

His motto is: "You have to be your own role model."
Music videos still remain a major part of the brand identity of genesisfilms as well as commercial work. Day after day he continues to strive uniqueness and excellence as a self-taught media.pioneer. ©norakahn